Thursday, May 31, 2007

A Powerful Idea: Design for the Other 90%

Cooper-Hewitt, National Design Museum: Design for the Other 90%

"There must be some role for technology to solve poverty... they don't need a handout, what they need is an opportunity."

The majority of the world’s designers focus all their efforts on developing products and services exclusively for the richest 10% of the world’s customers. Nothing less than a revolution in design is needed to reach the other 90%."

Featured in the New York Times: Design That Solves Problems for the World’s Poor

"A billion customers in the world, are waiting for a $2 pair of eyeglasses, a $10 solar lantern and a $100 house."

1 comment:

Anonymous said...

Design competitions for tools and machines to help poor countries have been going on for some time, and are much more productive than grants, academic exercises, and contracts to big corporations where engineers sit inside nice offices and never get dirty.

I am currently working on a project for very efficient small stoves, so poor people can cook off dead wood, instead of cutting trees.