Did you know that Bibendum the Michelin Man, was introduced in 1898 and is one of the world's oldest trademarks?
Here the story of how Bibendum came to be.
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Musings about the power of innovation and entrepreneurship.
1 comment:
Here is another Bibendum link with even more directly from Michelin - http://bibendum-in-museums.michelin.com/indexen.htm
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