Sunday, April 15, 2007

We're just like wildebeests on an open plan

We like to think of ourselves as rational beings, but the reality is that there is only a very thin layer of civilization on the cortex of our brains. Most of the time, we're just like wildebeests on a open plain, following the stampeding from one place to another.

Here's the latest intersting example.
Things rise to the top not because they are better quality than the alternatives, but because people copy what their friends do.
Tap into this, and you might make a lot of money as a result.

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